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Online Hotels' Marketing Analysis - OHMA 1.0.7

Online Hotels' Marketing Analysis - OHMA 1.0.7

Online Hotels' Marketing Analysis - OHMA Publisher's Description

OHMA, is the online version of the "Hotel Marketing Analysis Software". Using this software can facilitate communication between the Hotels Holding company and its owned hotels, especially when it comes to tracking the hotels' operations.

OHMA is a secured, accessible review and analysis tool that can be installed on the internet or the intranet server. This later case requires the installation of Microsoft Office Web Component (OWC) and one of its subdirectories (spreadsheets) that are write-unprotected. Clients are required to install Excel or Excel Viewer to be able to view this webpage.

Each hotel is required to enter all its operational transactions that highlight the hotels' occupancy rates, nationalities' breakdown, TO's breakdown, . . . etc on a monthly basis.

OHMA develops high-tech reports that include graphs and Excel sheets that can be utilized for further marketing analysis. Reports are produced with variety of options and dates and include comparisons between two specified years or months with the aim of highlighting the growth ratios.


This is a list of the reports that can be generated by the system. Each report will need you to input specific data that will be utilized in generating the high-tech reports. Among these reports:

  • Top Nationalities be Guest Night;
  • Top Markets by Room Nights;
  • YRD Top Markets by Room Nights;
  • Nationality Statistics Report - Total Guest Arrivals;
  • Hotel's Growth Rates;
  • Hotel's Share - Total Guest Nights;
  • Materialization Report by Market;
  • Consolidated Information Sheet for Tour Operator.
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